Thursday 7 April 2016

5 Shopping Secrets That Marketers Don’t Want You to Know

Some loves it, some dreams about it and many even despise it but you can’t live without it. Shopping and spending money goes hands in hand but what if I tell you that there are ways to make your shopping habits more efficient and less costly in the long run.


Psychological Traps: Advertisers, marketers and businesses are constantly trying to sell something. They try to use psychological tricks to increase their sales. Remember the last time you saw the word free and went on to find a bad deal. They use trigger words like exclusive, free, discount etc. So, don’t just buy their claims without cross verifying. Get vigilant when you see trigger words like “free”, “exclusive”, “limited period offer” etc.

The Setup and Ambience: What’s common about the music played at shopping malls and markets? Slow and down tempo music. Slow music makes you go slow and you keep buying unwanted stuffs. Remedy- Use the earphones and listen to some EDM or anything but down tempo if you want to spend less.

Dynamic Pricing: There are many online stores that show different prices to different customers based on geographic location and past browsing data. Delete your cookies or use private/incognito window while buying.  

Smart Couponing: Compare with a calculator if you get confused about percentage discount and cash discount. Moreover, compare coupons from different providers.

Connect and Seek: All e-commerce stores are active in social media channels. Ask them for discounts, coupons or vouchers. You can also call their customer service lines and support chat channels and ask for discounts.  


Use these strategies and save every time you buy. Even if you would not be lucky enough to save, you would not end up paying more. 

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